Contract Publishing

Innumerable organisations are today turning to outside sources to produce their publications under contract. Contract publishing, as it were, is nothing else but outsourcing the task of producing a publication to an outside agency. Outsourcing makes sense—it cuts down on your costs and does away with logistical hassles. It makes all the more sense if you don't have the in-house expertise, both in terms of editorial as well as designing hands, to handle publications professionally.

It makes better business sense to go in for contract publishing (known as custom publishing in the United States, though not exactly the same in concept) since the project can now be handled by an agency which has the systems and logistics in place to ensure everything: quality, efficiency and cost-effectiveness. The philosophy behind contract publishing is specific: do what you do best and leave everything else to a content and publishing consultancy firm like Inscriptions.

There is another way of looking at the same subject for pretty much the reason why the specialisation is called 'custom' publishing in the US: one can customise publications that are specifically produced for select readerships. The best known examples are those of in-flight magazines. These kind of magazines often serve as promotional and/or marketing tools for companies and associations, only that those are produced in a way as not to come across as either advertising or marketing.

Custom magazines are also a more effective and sophisticated way of doing the same job as that of leaflets, brochures and flyers. The latter make their way to dustbins before you know it, but magazines are retained. They have a shelf life, and are perused more than once, often by a number of readers. These magazines become a veritable tool for retaining customers and acquiring new ones, besides being a branding exercise.

That's where INSCRIPTIONS comes in, as your publishing partner.

We believe that our credibility lies in what we deliver—both in terms of quality as well costs and deadlines. In other words, we look at your product as something in which we vest our own integrity and future. What better commitment can you ask for? If we do something for you, we ensure that we have a sense of belonging too. And we stick to our guns till the end.