Custom Publishing
Become a Publisher
There is another way of looking at the subject of contract publishing for pretty much the reason why the specialisation is called 'custom' publishing in the US: one can customise publications that are specifically produced for select readerships. The best-known examples are those of in-flight magazines. These magazines often serve as promotional and/or marketing tools for companies and associations, only that those are produced in a way as not to come across as either advertising or marketing. The term has become synonymous with content marketing in the US.
Custom magazines are a more effective and sophisticated way of doing the same job as that of leaflets, brochures and flyers. The latter make their way to dustbins before you know it, but magazines are retained. They have a shelf life, and are perused more than once, often by a number of readers. These magazines become a veritable tool for retaining customers and acquiring new ones, besides being a branding exercise.
According to the Custom Content Council (the US association for custom publishers), custom publishing “… marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content – via print, Internet, and other media – so intrinsically valuable that it moves the recipient’s behaviour in a desired direction.”
The concept of custom publishing is nothing new—it has been a viable marketing practice for centuries. The first known custom publication is John Deere’s The Furrow magazine, which began in the late 1890s, helping to teach farmers better ways to be profitable.
According to Publishers Australia, "Custom magazines are proven brand builders. Study after study has shown that custom magazines are a trusted source of valued information and a powerful influence on customer relationships. Not only do readers respond favourably to the custom magazines, they are significantly more likely to explore and act upon the brand offer."
The custom publishing services of INSCRIPTIONS encompass print and web enabled media.
How it Works
- We offer a full range of editorial, production, sales and distribution services.
- Our project management experts keep things organized from concept to completion.
- Our expertise is analysing your needs and developing the plan for your project.
- We have vast and varied audiences ready to receive your unique message.
What You Get
From alumni magazines and association guides, and from legacy books and glossy lifestyle publications, INSCRIPTIONS can provide all needed services to bring your next project to life. We specialise in providing high-quality publishing solutions and building strong, lasting relationships with our clients built on mutual respect and proven work systems.